Philosophy
In Simplicity Lies the Soul of EL POAIG Products
Although the cruet that holds the precious EL MIL DEL POAIG and EL VERD DEL POAIG oils may seem like a simple and beautiful object, it embodies a complexity born from research and the development of features we consider essential to offer the best product.
Porcelain provides an unrivaled balance, better resisting temperature fluctuations than any other material. Additionally, it is opaque, which perfectly preserves the precious olive juice. The white color adds simplicity and allows the opportunity to observe the color of the oil as it flows back into the bottle. Although color in olive oil is not important organoleptically, the pipette ensures that not a drop of oil is lost and adds pleasure to the simple act of watching the oil flow.
The typography is simple and minimal, without detracting from the significance of the object.
The entire product has been developed by the Culdesac studio, capturing the spirit we wanted to convey from the very beginning and translating it into a wonderful, useful, and beautiful container that honors the delicate juice of the millenary olive trees.
Behind EL POAIG products are hundreds of hours of conversations around a table, of stories and tales from the lands of Maestrat, of a way of living and thinking about the land. After all, it was designed to be on a table. And it is around a table, under an olive tree, where we spend long hours, fixing the world in our own way—the Mediterranean way.
Because we love olive trees.